State of the Blog 2020
I can’t believe it has been 2 years already! The Frugal Physician was born at the end of July in 2018. It has been such a crazy wild ride. And, it has been so, so fun and fulfilling.
Two years ago, TFP was a longshot… a diary of sorts. I thought, at best, it would have a fringe presence and perhaps a few people would read it. Just a couple of years later, TFP has grown to have 143,400 viewers a MONTH on Pinterest and has been featured on CNBC, Doximity, KevinMD, The White Coat Investor, and more. The Frugal Physician has also been nominated for a national award for excellence in financial media- The Plutus Award, and has been featured on Wealthtender’s Startup’s To Watch in 2019 and 2020.
The site has been very beneficial to me personally, as well. I always had a dream of being a writer, but I thought that would manifest in writing fiction books. Never in my wildest dreams did I think I would be writing about finance on a blog. But, life has a funny way of showing you what you’re actually good at. Finance went from being a point of weakness to a major interest and source of strength for me. When I decided to get out of debt and do a deep dive into learning about personal finance, I found that I actually loved it.
Now, I can’t get enough of reading, writing, thinking, and talking about finance. And, I have fallen in love with writing. There is something so satisfying of getting my thoughts down clearly, in black and white, so I can help others in my situation.
I’ve recently been invited to be a contributor to one of CNBC’s personal finance sites, Grow, and I couldn’t be more excited and humbled by that. This site has also helped me build my speaking skills. I spoke at the White Coat Investor conference in March and I’ll be speaking at the Women Physician Wellness conference and Women in Medicine Conference coming up soon.
The biggest thing, though, is that good, common sense financial information is SO NEEDED right now, especially for young doctors. When I look back to four years ago, I am reminded of how trapped I felt by over $200k of student debt. I was in such a bad place feeling overworked, underappreciated, and burdened with debt that seemed to have no end in sight.
Empowering myself through financial knowledge and education, I was able to find my way to a more balanced life and regain my love for medicine. Now that my debt is paid off, I work 3 days a week in a clinic where I feel appreciated with occasional shifts in the hospital per diem, when I am needed. And I am enthused by my work here to heal the healers and bring you good, solid financial information that you can put to use practically to get control of your financial and professional futures.
The two year point for a blog is a big one. Usually, if you can make it 2 years, you’ll be around for a while. And believe me, The Frugal Physician is here to stay. I love doing this way too much.
So, let’s get into the nitty gritty of the state of the blog.
Here are our readership stats:
Blog views: 147,294
Blog comments: 588
Pinterest: 143,000 monthly viewers
Blog email subscribers: 1,824
Twitter: 1252 followers
Facebook Group Members: 1,601
Facebook Page Followers: 720
Instagram Followers: 919
Here are some of the top performing posts this year:
A lot of people ask me now how the site is benefitting my finances. I will be the first to say, it is not a money maker for me. I have yet to take home a profit. The blog supports itself and I’m happy with that. So far, whatever income the blog has brought in has gone back into the business to help build and spread the word.
Here are the numbers so far.
2018 Income: $30
2019 Income: $ 2,581.63
2020 Income Until 8/1/2020: $9,534.45
2018 Expenses: $1,521.03
2019 Expenses: $ 4,893.93
2020 Expenses until 8/1/2020: $4,040.97
This site makes money through side bar, email, and social media advertising, as well as as through affiliate relationships. Affiliate links help keep this site running by generating revenue whenever you click to go to an affiliate advertiser from this site. If there are affiliate links in the post, that is disclosed clearly at the end of the article. There is some additional income from speaker fees and freelance writing. As you can see, we are just starting to break even here.
Ok enough numbers, I want to take a minute to thank my amazing team. My husband, Josh, has been so integral in building and managing the site. He is my moral and emotional support, as well as tech support and management. Also a shout out to my virtual assistant who is doing a great job getting the word out! A big thank you to Brady Mills for helping me with my site design this year. Also, I’m so thankful to my fellow finance and physician wellness content creators for the work that they are doing and the support and inspiration they have given me through this journey.
Finally, a big thank you to YOU for reading, subscribing, and spreading the word of this blog to your friends and family. I hope this site has been beneficial to you, as well.
Stay Frugal, Y’all!
Standard Disclaimer: For entertainment purposes only. Not meant as individualized financial or medical advice.