Ep103: How to Build a Profitable Direct Primary Care Practice Without Burnout – with Dr. Una of EntreMD

In this episode of the Finding Financial Freedom Podcast, Dr. Disha Spath is joined by powerhouse physician entrepreneur Dr. Nneka Unachukwu, also known as Dr. Una—board-certified pediatrician, bestselling author, and founder of EntreMD.

Dr. Una built a seven-figure business while practicing medicine and raising four children—and now she’s on a mission to help 100,000 physicians do the same. Through her groundbreaking EntreMD Business School and top-ranked podcast, she’s changing the narrative around what's possible for doctors beyond the clinic.

This conversation unpacks the mindset, strategy, and vision behind her journey from overwhelmed clinician to CEO. Dr. Una shares how physicians can build profitable direct primary care practice businesses, master leadership, and take ownership of their time, income, and purpose—without sacrificing their calling.

Watch the Episode Here:

Listen to the Podcast Here:

Key Topics Covered:

1. From Medicine to Mission

• How Dr. Una’s journey began with a love for medicine—and a desire for more freedom.

• The financial turning points that opened the door to entrepreneurship.

  
  

2. Becoming the CEO of Your Life

• Why most physicians aren’t trained to think like business owners—and how to change that.

  
  

3. The Mindset Shift

• The limiting beliefs physicians carry—and the mental reprogramming needed to succeed in business.

  
  

4. Making Success Inevitable

• Identifying your “why” and the strategy behind building a business that grows with you.

• What she teaches inside the EntreMD Business School makes results repeatable.

  
  

5. The Profitable Direct Primary Care Practice Model Explained

• What is Direct Primary Care and how does it create freedom for physicians and patients alike?

• How Dr. Una built her practice around access, care, and boundaries.

  
  

6. Creating Boundaries While Building Trust

• The art of saying “no” and still attracting your dream patients (and clients).

• How Dr. Una balances business, medicine, and motherhood.

  
  

7. Her Personal Practice Story

• What building her own practice taught her about entrepreneurship—and herself.

• How her experience shaped EntreMD and its mission to reach 100,000 physician entrepreneurs.

Listener Takeaways:

• Why physicians are uniquely positioned to be entrepreneurs

• How to create a business aligned with your values and lifestyle goals

• How to balance purpose, profit, and peace on your journey to financial freedom

  
  

Resources Mentioned:

• Success By The Book Podcast with Dr. Una

• EntreMD

Connect with Us:

• Host: Dr. Disha Spath, The Frugal Physician

• Guest: Dr. Nneka Unachukwu or Dr. Una